Something interesting happened in my country, Peru, during these last days. This is a testimony of a fight for democracy, but also a lesson about the impact of new generations being politically active and all the big changes this activism could trigger. A bit of Context Peru, as many other countries in the world…

Empathy is defined as “the ability to understand and share the feelings of another.” This concept has been resounding inside my head over the last years working in technology as a designer. My personal conclusion is that the most common underlying problem for many of the issues we try to…

Or how to approach personal projects from scratch — Having personal projects might be quite useful for professional growth, these can be that safe space where to apply things we learn and make mistakes in a more controlled environment. Since I started working in the tech industry as Designer, I tried to dedicate each year to (at least) one…

A personal list of highlights and challenges — The tremendous effort John Maeda does in each annual Design in Tech Report is remarkable. The report gives us a good view of the evolution of the field over time and personally speaking, all its insights help recognize and outline the new things to learn as a designer at the…

faster cycles, better solutions — I have always thought that the biggest challenges in design are related to the way we understand our context and how we approach its needs. In some way, our work is meant to constantly fail every time our “solutions” are confronted with the multiple forces which reality is composed of…

Since I started to get more into the design of digital products, an idea has been always running in my head, the idea that what we do as digital product designers is not very different from what architects do. Like them, we try to create structures for people, but without…

How to use JSON files to create data for designs in Sketch — Many times we don’t put enough attention to the data we use in our designs. We use dummy text because from a design perspective the focus is usually on the visual UI rather than the content, but if we see the UI from an user perspective, actually is the content…

For dreamers and stubborn people who love technology — When I was 6 years old, my heroes weren’t batman or superman, nor any of those guys with superpowers. I found my heroes in the history books: DaVinci, Gutenberg, Ford, Thomas Edison, etc. I was a weird kid dreaming of being an inventor, not for glory or fame, but because…

The ‘what, when and how’ of interactive prototyping — More than 5 years ago, when I started to steer my design career towards the technological dark side, interactive prototypes weren’t as popular as they are now, but you could find some of them on the Internet. They were mainly simple animations about new ideas for interactions. What fascinated me…